The Brief

Founded by serial entrepreneur Husayn Kassai, the co-founder of identity verification platform Onfido, London-based edtech company Quench.ai aims to revolutionise knowledge management and help companies empower and upskill their workforce. Quench’s AI powered tool takes a company’s organisational knowledge, understands it, and helps teams and learners do their jobs better, to supercharge productivity and unlock untapped potential.

In August 2024, Quench.ai hosted its inaugural ‘AI & The Future of Work’ Summit. The event brought together leading experts across industry, government, and academia to discuss the impact of AI on the workplace and equip its audience with the insights necessary to thrive in a rapidly evolving landscape. 

Quench.ai approached us to help them capture their event content, transforming a single-event into multiple content formats, designed to maximise reach and ensure continued engagement with the event’s content, long-after it finished. 

Here’s how we did it.

Part 1 - Filming the Panel Sessions 

Our team arrived early at the venue to set up the filming of the event space. At Woolly, we’re huge fans of capturing the on-stage content at events which, if done correctly, can generate a goldmine of content that can be repurposed into months of short form content for socials. 

To that end, we filmed everything in 4K and used a 3-camera set up for the on-stage panel discussions. This approach ensured maximum flexibility in post-production. Firstly, because we can cut between speakers in the edit to create a sense of conversation and debate in a way a single camera could never achieve, and secondly because it enabled us to repurpose the content into a vertical format without losing quality or resolution, so that it can be used for Instagram and LinkedIn reels, as well as Youtube shorts to massively increase reach.

We also set up a separate dedicated interview space to ensure we captured additional insights from the speakers and attendees throughout the day. This is an important part of our process, and is designed to ensure we gather as much content for repurposing in post-production as possible. 

Meanwhile, a dedicated videographer captured b-roll of the energy and engagement of the audience throughout the day.

Part 2 - Interviews

In the weeks leading up to the event we created a set of interview questions for each speaker tailored to their background and expertise.

We then worked closely with the Quench.ai team on a detailed filming plan to ensure we could fit these interviews into the speakers’ packed schedules.

We normally only get between 10-15 minutes per speaker, which means that every minute counts and preparation is key. It’s important that we use this time to gather positive reflections on the day, thought-leadership and any other content that would lend itself well to short-form social content.

Part 3 - The Deliverables

1 - Highlights video

We created a 2-minute highlights video of the day, combining event b-roll with interview snippets to tell the story of Quench’s event and demonstrate the value it brought to attendees. Not only is this a sure-fire way to capture all the best bits of your event, it is also a valuable asset for promoting future events.

2- Short-form social clips 

With over four hours of on-stage content we were spoilt for choice and could have produced dozens of short-form clips for social media. Ultimately, we selected the best ten and delivered them in both horizontal and vertical formats.

3 - Turning on-stage into bitesize lessons

The final deliverable was unique to Quench.ai, as we were asked to turn the on-stage content into bitesize lessons for use on their content platform. We created, titled and captured 50 lessons in total.

We are really happy with how the content has turned out. It’s one of the great pleasures of our work that we get to share the room with such esteemed experts in fascinating fields.