Competition for top talent is fierce.
Companies that can’t attract the best talent lose to competitors who can.
Attracting the best talent leads to better products that are faster to market, winning more customers, growing revenues ahead of competitors and attracting investment on better terms.
Without a compelling employer brand, you face an uphill battle to attract and retain the employees you need.
We create content that helps you stand out from the crowd.
The best people have plenty of employment options.
Your challenge is to distil all of this into your employer brand.
It enhances your company’s reputation internally and externally.
It signals that you value your employees and invest in them.
It tells prospective talent who you are and what you value. It helps them assess if they're the right fit for you.
But, to be effective, your employer brand needs to be forefront in the minds of your employees, customers and prospective talent.
You need authentic and compelling videos and photography to get it there.
Engaging Content: Visual content is more engaging than text alone. Videos and photos capture attention and keep candidates engaged throughout their journey.
Rich Candidate Hub: Creating a vibrant candidate hub with multimedia content provides a comprehensive view of what it’s like to work at the company, helping candidates make informed decisions.
Realistic Job Previews: Authentic videos provide a realistic preview of what the job role entails, helping candidates better understand the job and assess their fit.
Streamlined Communication: Visual content can simplify and enhance communication of complex information, making it easier for candidates to understand the company’s mission, values and expectations.
Differentiation from Competitors: High-quality visual content helps your company stand out from competitors who may not invest as much in their employer branding efforts.
Appeal to Younger Generations: Millennials and Gen Z are particularly attracted to short-form visual content, and are more likely to engage with companies that use photos and videos effectively.
Boosted Application Rates: Engaging visual content inspires prospective talent and encourages more applications, leading to higher conversion rates.
Reduced Drop-Off Rates: A well-structured, visually appealing candidate journey can reduce drop-off rates during the application process.
Cultural Alignment: Candidates that apply for jobs after viewing authentic content which displays your company's culture are more likely to align with it and stay with you for longer.
Informed Decisions: Candidates that have a clear understanding of what to expect are less likely to experience mismatched expectations, resulting in better retention rates and lower hiring costs for your business.
Pride and Advocacy: Featuring your employees in videos and photos can boost their morale and pride in the company, encouraging them to become brand advocates.
Referral Programs: Employees are more likely to refer friends and acquaintances to the company if they feel positively represented in employer branding content.
Absolutely. We can provide creative direction and work with you to develop an employer branding concept and content strategy that reflects your unique personality and culture and is optimised to attract the talent you want.
Preparing for an employer branding shoot is a collaborative process, and we’re here to help. We’ll start by scheduling a planning session to discuss your key objectives and the key messages you want to convey. We’ll also provide a detailed checklist to help ensure that all necessary elements, such as location, participants and content themes are covered to maximise the content captured on the day.
Our employer branding services are designed to be flexible and tailored to meet a variety of needs and budgets. We understand that every company is unique, so we offer customisable packages to fit different scopes and objectives. Whatever you’re looking for, we can work together to create a solution that aligns with your vision and budget.
Production timelines vary based on the type and complexity of content you need. However, we can generally deliver within a 2-week period.
Yes, we're more than happy to travel! In fact, we regularly travel to company's offices or join them on their off-sites. Bonus points if it's somewhere sunny!
Woolly Mammoth is a boutique content studio, specialising in Employer Branding, Event Coverage & B2B.